Just a quick reminder to both our publishers and advertisers, Google hates purchased links… we can’t really blame them… it is gaming their system if it is done for the sole reason of improving SEO. So please keep in mind when you purchase or implement a sponsored content piece (especially of permanent duration), make sure the links are ‘Nofollow.’ This simply eradicates the risk of Google lowering the rank of either party, which they have done in the past. All this means is that Google’s search algorithm will not count the link within the sponsored content towards the pagerank, although the piece of sponsored content itself will still be just as searchable as any other article on the publisher’s website, and the link will still work for readers as usual. It is also important to note that this mostly concerns permanent duration advertorials with sponsored links inside of them.
To create a Nofollow link is simple, and it shows up just the same. Here is an example:
“This is sponsored by <a href=”http://example.com” rel=”nofollow”>Example</a>”
Thank you and good luck!