TheUnlockr.com is the number one source for how to videos for cell phone users. The site also features news and in-depth phone reviews and has an extremely loyal (and ever growing) reader base. Their readers are early adopters, highly educated, very motivated, and in some cases are software developers or blog owners themselves.
TheUnlockr.com has been linked to by all of the major tech news sites including Gizmodo, Engadget, BoyGeniusReport, CNET, TmoNews, as well as many others. In addition to the top news sites linking to them, all the major sites for cell phone developers have linked to them as well; XDA-Developers, AndroidForums, ModMyMobile, HowardForums, etc.