Book Riot is a direct, honest, fun and often funny source for knowing what to read and what is new in the world of literature. The content is comprised of humor, reviews, commentary and news on books and reading (written by Book Riot staff, established bloggers, journo types and selected guests in the space) as well as editorials on topics related to literature and the reading experience in the 21st Century. Book Riot addresses new technology in the literary space such as ereading technology and developments in the publishing industry along with what this might mean for the space, in general. All content is vetted for quality. Book Riot consists of a highly educated readership of over 400,000 uniques per month.