Bike EXIF is one of the largest motorcycle-related websites in the world. It attracts around two million pageviews a month and has a strong following on social media, with well over 100,000 Facebook fans and two million followers on Pinterest. Featuring top-notch design and photography, it appeals to a mostly male and college-educated audience that is passionate about custom motorcycles and cafe racers. Just under half the audience is in North America, with other strongholds including the UK, Europe and Australia.