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SiteTrail is out to change the way people read social media and tech news online. SiteTrail provides a unique experience to its users that enables them to subscribe to or “trail” website specific news content that is categorized by the site’s domain name. This trail feature allows users (“trailers”) to easily create an aggregated news stream of only the sites that they find interesting and filter out ones that are unexciting.  SiteTrail reaches over 1 million monthly uniques and receives over 1.5 million monthly pageviews.

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