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A Method for Calculating Your Cost Per Engagement (CPE)
Cost Per Engagement (CPE), or in the case of a sponsored post the “cost per read,” can be a useful and less well-known benchmark when evaluating the correct price for…
‘Nofollow’ Links in Sponsored Content
Just a quick reminder to both our publishers and advertisers, Google hates purchased links… we can’t really blame them… it is gaming their system if it is done for the…
How to Determine the Right Price for Sponsored Content
Finding the perfect price point for sponsored content from a publisher’s point of view can be a tricky ordeal. Publishers use all sorts of strategies and metrics to justify pricing,…
What are the Most Common Types of Native Advertising?
The phrase ‘native advertising’ encompasses any customized advertisement that integrates uniquely with a website. There are a variety of different types, and guaranteed more to come as publishing platforms take…
