A Method for Calculating Your Cost Per Engagement (CPE)

Cost Per Engagement (CPE), or in the case of a sponsored post the “cost per read,” can be a useful and less well-known benchmark when evaluating the correct price for a custom sponsorship, but there are certain factors to take into consideration when using this method.  The good part is that you can calculate your

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How to Determine the Right Price for Sponsored Content

Finding the perfect price point for sponsored content from a publisher’s point of view can be a tricky ordeal.  Publishers use all sorts of strategies and metrics to justify pricing, and we will cover a few of them that we feel make the most sense.  Keep in mind though, despite the formula or method you

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