‘Nofollow’ Links in Sponsored Content

Just a quick reminder to both our publishers and advertisers, Google hates purchased links… we can’t really blame them… it is gaming their system if it is done for the sole reason of improving SEO. So please keep in mind when you purchase or implement a sponsored content piece (especially of permanent duration), make sure

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What are the Most Common Types of Native Advertising?

The phrase ‘native advertising’ encompasses any customized advertisement that integrates uniquely with a website. There are a variety of different types, and guaranteed more to come as publishing platforms take control and monetize their websites in their own unique ways.  If you are completely new to this trend, a few basic examples are as follows:

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