A Method for Calculating Your Cost Per Engagement (CPE)

Cost Per Engagement (CPE), or in the case of a sponsored post the “cost per read,” can be a useful and less well-known benchmark when evaluating the correct price for a custom sponsorship, but there are certain factors to take into consideration when using this method.  The good part is that you can calculate your

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‘Nofollow’ Links in Sponsored Content

Just a quick reminder to both our publishers and advertisers, Google hates purchased links… we can’t really blame them… it is gaming their system if it is done for the sole reason of improving SEO. So please keep in mind when you purchase or implement a sponsored content piece (especially of permanent duration), make sure

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How to Determine the Right Price for Sponsored Content

Finding the perfect price point for sponsored content from a publisher’s point of view can be a tricky ordeal.  Publishers use all sorts of strategies and metrics to justify pricing, and we will cover a few of them that we feel make the most sense.  Keep in mind though, despite the formula or method you

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What are the Most Common Types of Native Advertising?

The phrase ‘native advertising’ encompasses any customized advertisement that integrates uniquely with a website. There are a variety of different types, and guaranteed more to come as publishing platforms take control and monetize their websites in their own unique ways.  If you are completely new to this trend, a few basic examples are as follows:

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